Goel Vision

Thanks a lot for our recent conversation. Now, here’s my thinking following our discussion:

  1. General Strategy:
    • Patient Education: Create content that informs and educates followers about eye care, LASIK, cataract surgery, etc.
    • Promote Services: Highlight Goel’s expertise, advanced technology, and patient success stories.
    • Engage Audience: Regular posts that invite questions, offer insights into vision health, or showcase behind-the-scenes moments.
  2. Platforms to Focus On:
    • Instagram (visuals and stories)
    • Facebook (community building and ads)
    • Twitter (quick updates and engagement)
    • LinkedIn (professional insights)
  3. Content Ideas:
    • Success Stories: Patient testimonials (before/after visuals for LASIK).
    • Educational Posts/Podcast: “Did you know?” facts about eye care or common questions about procedures hosted by “The Eye Guy”.
    • Doctor Q&A: “Ask the Doctor” series via social media or live-streamed videos.
    • The Eyes Have It: Beautiful, healthy eyes featuring promotional messages.
    • “Goel Vision” payoff campaign-comedic. Did you see that? 1.) You must have Goel Vision! 2.) What do you got, Goel Vision? 3.) You need Goel Vision!
    • Engagement: Polls, quizzes, and interactive posts to drive community involvement.
  4. Analytics & Performance:
    • I offer insights into tracking performance via metrics like engagement rate, reach, and conversion to potential patient bookings.
    • I use tools like Hootsuite, Sprinklr, or native platform analytics.

Here are some content ideas for Goel Vision that we can tweak and run with right away.

1. Patient Success Stories (Before & After Visuals)

Post Title/Slogan: “Clear Vision, Clear Future!”
Content:

  • Photo/Video: Side-by-side images or video of a patient before and after LASIK surgery.
  • Caption:
    “Meet Sarah! After years of struggling with glasses, she’s seeing the world with perfect clarity thanks to LASIK at Goel Vision. Our advanced technology and expert care helped her achieve life-changing results. Ready to see clearly? Book your consultation today!”

2. Educational Eye Health Tips

Post Title: “Eye Care 101: Protect Your Vision”
Content:

  • Graphic/Infographic: A list of daily habits to maintain healthy vision. (e.g., wearing sunglasses, taking screen breaks).
  • Caption:
    “Your eyes work hard every day! Keep them healthy with these simple tips from the experts at Goel Vision. Remember: regular eye check-ups are key to long-term vision health.”

  1. Take regular breaks: Follow the 20-20-20 rule—every 20 minutes, look at something 20 feet away for 20 seconds.
  2. Wear sunglasses: Protect your eyes from UV rays when outdoors.
  3. Stay hydrated: Drink plenty of water to keep your eyes moist.
  4. Eat eye-friendly foods: Include leafy greens, carrots, and omega-3-rich fish in your diet.
  5. Limit screen time: Reduce prolonged exposure to digital screens.
  6. Practice good hygiene: Avoid touching your eyes and wash hands regularly.
  7. Sleep well: Rest your eyes with adequate sleep.

3. “Ask the Doctor” Q&A

Post Title: “What Happens During LASIK?”
Content:

  • Video: A short clip of Dr. Goel answering a common patient question.
  • Caption:
    “Curious about what happens during LASIK surgery? Dr. Goel explains the quick and painless procedure that has helped thousands of patients see the world more clearly. Have more questions? Ask us in the comments!”

4. Interactive Poll

Post Title: “Glasses or Contacts?”
Content:

  • Poll: Instagram/Facebook story asking followers: “Which do you prefer—glasses or contacts?”
  • Caption:
    “We’re curious! Do you prefer glasses or contacts? Let us know in the poll! 👓👁️ #EyeCare #GoelVision”

5. Fun Facts About Vision

Post Title: “Did You Know?”
Content:

  • Graphic/Infographic: Eye-catching design with a fun fact, like “Did you know the average person blinks 15-20 times per minute?”
  • Caption:
    “Did you know the average person blinks 15-20 times per minute? That’s a lot of blinking! Keeping your eyes lubricated is important for good eye health. #EyeFacts #HealthyVision”

6. Procedure Highlight: Cataract Surgery

Post Title: “Cataract Surgery at Goel Vision”
Content:

  • Video: Short testimonial from a cataract patient talking about their experience.
  • Caption:
    “Cataracts cloud your vision and affect your daily life. At Goel Vision, our expert team can help restore your vision through safe, effective cataract surgery. Hear from our patients and learn more about this life-changing procedure.

7. “Day in the Life” Stories (Behind-the-Scenes)

Post Title: “A Day in the Life at Goel Vision”
Content:

  • Instagram Story Series: Behind-the-scenes look at the office, staff, and patient care.
  • Caption:
    “Ever wondered what it’s like at Goel Vision? Take a behind-the-scenes look at our day-to-day operations, from patient care to state-of-the-art procedures!”

Jingle Concepts

“Goel Vision” Goldfinger mashup.

Goel Vision. It's the place. The best care for your eyes. We wouldn't lie.

“In Your Eyes” Peter Gabriel

“I Can See Clearly Now” …the haze is gone. (Sunshiny day)

Digital Assets Samples

Here is a small sample of relevant video assets from my own library. I have branded a few with GOEL VISION to help visualize possibilities.

Here’s a DM case study if you’re interested…

Digital Marketing